• Motion Design + Art Direction
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  • Film
  • Hello
Mack Neaton
  • Motion Design + Art Direction
  • Print
  • Film
  • Hello

HalfRez

The Flavor team was tasked with creating an intro video for the 'HalfRez' show, an event celebrating the motion graphics community in Chicago and the Midwest. The show's theme, "mograph is dead," humorously addressed the influence of AI in the design and animation industry. Despite the divisive nature of AI's impact, our team took a lighthearted approach, depicting the creative industry as a playful puppet world, complete with an alluring AI-generated apple tree. One puppet succumbed to temptation, underwent a psychedelic transformation, and returned with a burst of creative ideas. However, a surprising twist revealed that the puppet tree was controlled by a robotic hand, leaving the question of who's really in control, humans or artificial intelligence!

Creative Director: Brian McCauley

‍Associate Creative Directors: Brad Backofen, Mack Neaton, & Colby Capes

‍Executive Producer Kate Smith

Managing Director Neal Cohen

‍CG Supervisor: Brad Backofen

‍Art Director: Mack Neaton

2D animation Supervisor: Colby Capes

‍Storyboards: Danielle Otrakji

‍3D: Brad Backofen, Brian McCauley, Ryan Bechtel, Emily Berveiler, JC Tecklenburg, Krzys Pianko, Dan Tiffany

‍2D: Colby Capes, Sam Stucky, Keith Slawinski, Torey Kervick, Aaron Fisher, Sierra Lee, Marly Koven, Jesse Willis

Production: Dictionary Films

Director Brian: Broeckelman

Technical Director : Adam Kohr

Puppets: Liz Backofen

Sound Mix and SFX Another Country: Tim Konn, Jordan Stalling, Louise Rider, Cathryn Stark, Brett Rossiter

HalfRez 2022 Titles - Frame 5.jpg
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Eden.gif
devil_1.gif
Headexplosion.gif
HalfrezBubble.gif
Hands.gif
HalfRez 2022 Titles - Frame 3 (1).jpg
HalfRez 2022 Titles - Frame 4.jpg
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